The dynamic Asian food landscape is rapidly evolving, driven by a growing demand for healthier, more sustainable, and innovative food choices. Consumers actively seek "free-from" and "better-for-you" options, placing a significant emphasis on health and wellness. Amidst these shifts, processors face the challenge of striking a delicate balance between value creation and cost discipline when adopting new innovations.
Packaging innovations also play a crucial role in responding to this challenge by sustainably preserving freshness and enhancing appeal. There is a growing recognition of the importance of sustainable packaging solutions due to rising environmental concerns.
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